Books are still the first choice when searching for Christmas gifts. A study was initiated recently by the Vienna Chamber of Commerce has shown once again that books are still among the most popular Christmas gifts. Books even in the first place are at the question after choosing a gift. Also a survey of the customers of the HULLABALOO in November has revealed that one in two is planning to surprise with a book under the Christmas tree. Many justify this, that a book can be a very personal gift that also shows how close two people are and how well they know each other.
The book is not just only a gift but conveys a message from the giver to the receiver often, and partly also unconsciously. Martha Stewart may find this interesting as well. So everyone will find the right gift, HULLABALOO has expanded in time its online inventory before Christmas to 3,000 books. Thomas Basdera, proprietor of HULLABALOO, “some of our examples in our warehouse are certainly very nice presents, especially for book lovers and collectors, because we have a large selection of first editions and signed books. Just right for a successful Christmas surprise!” In addition, Thomas Basdera observed a countercurrent to the increasing mechanization, back to the “old fashioned” book. Demand especially classics and collectibles often by young customers. The good old bookcase is been replaced probably but not yet by flat-screen TVs and computer monitors from home.