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The advertising attracts people because through it they learn that there are such and such a company, product or service in existence. With the right kind of advertising, you may see a growing stream of traffic to your site. And with a high volume of traffic, even if only a small percentage of customers are purchasing is the one that is still a good average of profit and revenue generator. Right now there is another project worth of ads both worth every penny invested in it, such as Google Adwords.